MrBeast, or James “Jimmy” Donaldson, is reportedly on the verge of finalizing a deal with Prime Video, estimated at around $100 million. Puck News has disclosed that the YouTube personality plans to launch a competition series on the streaming platform, although the specific focus of the show remains undisclosed.
This move aligns with the ongoing trend of digital influencers exploring opportunities beyond their online origins. In a departure from conventional release strategies, the initial episode of MrBeast’s competition series is anticipated to debut on his YouTube channel before becoming available on Prime Video. This approach underscores the evolving dynamics between online platforms and streaming services, enabling content creators to leverage their existing fan base while also venturing into mainstream entertainment.
